I had a random thought the other day while I was trolling Google for mentions of my company's name (hey, try it sometime, you'd be surprised) about the fact that I have major issues with some companies, but never express then in a googlable fashion (yes, I just made that word up.)
I hate Geico. I don't care how cute the Gecko is the company is terrible. I have tried to contact their marketing department about this issue with NO resolution. I am hoping that some lovely young Geico marketing intern gets to read this.
All companies try to win back lost customers, it's a basic law of marketing. Many companies have less than robust customer databases (we're guilty at my company). Geico is just one such company. In an effort to win back Chris' business they constantly send us letters and flyers saying "Come back, save money," "You were a valued customer and we want you back!" Come ON! That is just bull hockey!
As a bit of background, Geico dropped Chris like a bad habit two years ago because he had one to many accidents. Which, you say, is justified. UNTIL you realize that none of the accidents were his fault and he wasn't in the car for any of them. That's right, his car was parked, engine off, in a parking space. Geico sent a letter that said "Effective immediately your policy had been cancelled."
We hate Geico in our house, and getting those annoying winback letters just makes us hate them even more. So - Dear Geico marketing wiseguy (or girl) - please stop sending us letters. We don't like you, and will never go back to Geico.
Thanks, I will step down from my soap box now.
Later Days.
1 comment:
You should try working for GEICO. I PROMISE you, you will hate them that much more. I would like to go into detail, but lack of sleep and energy prevents me from doing so. As time permits, I would LOVE to disclose why they do such things as dropping a faithfully paying policyholder for too many non-fault accidents and the like. Your statement regarding the letters is SOOOOOO very true. It is garbage. If the company were so truly interested in retaining it's customer base, then they would review not only their marketing tactics, but also their underwriting procedures as well. I hope that EVERYONE that has GEICO could see this page. It's about time the cover is blown.
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